Xiaohongshu, also known as RED (小红书, ‘Little Red Book‘), is a social media and e-commerce platform in China.

As of July 2019, Xiaohongshu had over 300 million registered users,[1] with 70% of the users born after 1990s (or Generation Z),[2][3] 80% of the users are females.[4] The number of monthly active users is over 85 million.[5]The app allows users and influencers to post and share product reviews, travel blogs and lifestyle stories via short videos and photos.[6][7] Xiaohongshu also operates RED Mall, which sells international products to Chinese users.