■ Provide with samples to influencer&blogers and post reviews and videos on their platforms – Bring customers in Taobao and Xiaohongshu online malls
■ Multi-platform – Not just one platform, but many platforms (TIKTOK, Xiaohongshu, Weibo, WeChat, etc.)
■ Food social media influencer&Blogger EX) – When HNK posts a sample tasting event, the desired influencer&bloggers directly apply -> see and select the data of the influencer&bloggers, old posts (food-related) -> Send samples to the selected influencer&blogers -> influencer&bloggers post on their platforms.
■ The competitive system between influencers & Bloggers – Competitive system between influencer&blogers arising from the provision of incentives or fees
■ Influencer distribution contract – Product sales contract with influencer during product promotion, depending on product response and interest. (Sales fee concept)